Color is one of the most powerful tools in design and branding. Understanding color theory and psychology can help you create compelling brand identities that resonate with your target audience.

Color psychology plays a crucial role in how users perceive your brand. Different colors evoke different emotions and associations, so choose your color palette carefully based on your brand personality and target audience.

Color harmony is essential for creating visually appealing designs. Use color theory principles like complementary, analogous, or triadic color schemes to create balanced and harmonious color palettes.

Accessibility should always be considered when choosing colors. Ensure sufficient contrast between text and background colors to meet WCAG guidelines and make your content readable for all users.

Consistent color usage across all touchpoints creates a cohesive brand experience. Establish a clear color system and use it consistently across your website, marketing materials, and other brand assets.