Typography is one of the most important elements in web design, affecting both readability and the overall aesthetic of your website. Choosing the right fonts and implementing them correctly can significantly improve user experience.

Readability should be your top priority when selecting web fonts. Choose fonts that are easy to read on various devices and screen sizes. Sans-serif fonts are generally more readable on screens than serif fonts.

Font pairing is an art that can make or break your design. Choose complementary fonts that work well together and create visual hierarchy. Typically, you'll want one font for headings and another for body text.

Font loading performance is crucial for user experience. Use web-safe fonts or implement proper font loading strategies to avoid layout shifts and improve page speed.

Consistent typography creates a cohesive brand experience. Establish a clear typography system with defined font sizes, line heights, and spacing that you use consistently throughout your website.