Technical SEO Audit Checklist

Technical SEO Audit Checklist

Sana Qureshi Feb 10, 2025

Technical SEO audits are essential for identifying and fixing issues that prevent search engines from properly crawling, indexing, and ranking your website. A comprehensive audit helps ensure your site meets search engine requirements and provides optimal user experience.

Site speed analysis is crucial for both user experience and SEO. Test your website's loading times using tools like Google PageSpeed Insights, GTmetrix, and WebPageTest to identify performance bottlenecks and optimization opportunities.

Mobile usability testing ensures your website works properly on mobile devices. Check responsive design, touch-friendly elements, readable text, and mobile-specific features using Google's Mobile-Friendly Test and real device testing.

Crawlability assessment involves checking if search engines can access and understand your website's content. Use tools like Google Search Console, Screaming Frog, and Sitebulb to identify crawl errors, blocked resources, and indexing issues.

URL structure optimization helps search engines and users understand your content hierarchy. Ensure URLs are clean, descriptive, and follow a logical structure that reflects your site's information architecture.

Internal linking analysis examines how pages connect to each other within your website. Check for broken links, orphaned pages, and opportunities to improve link equity distribution throughout your site.

HTTPS implementation is essential for security and SEO. Ensure your website uses SSL certificates, redirects HTTP to HTTPS properly, and maintains secure connections across all pages and resources.

Structured data validation ensures your markup is correctly implemented and recognized by search engines. Test your Schema.org markup using Google's Rich Results Test and fix any errors or warnings.

Core Web Vitals monitoring tracks user experience metrics that impact search rankings. Measure Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to identify areas for improvement.

XML sitemap optimization helps search engines discover and index your content efficiently. Ensure your sitemap is properly formatted, includes all important pages, and is submitted to Google Search Console.

Error page management involves identifying and fixing 404 errors, server errors, and other issues that prevent users and search engines from accessing your content. Implement proper redirects and custom error pages to maintain user experience.

Technical SEOAuditPerformance

3 Comments

Mark Johnson
Mark Johnson Feb 13, 2025

This checklist is incredibly thorough! We found 15 technical issues we didn't even know existed. Our site performance has improved dramatically.

Amanda Lee
Amanda Lee Feb 12, 2025

The Core Web Vitals section is particularly helpful. We've been focusing on the wrong metrics - this gave us a clear roadmap for improvement.

Tom Wilson
Tom Wilson Feb 11, 2025

Great insights on crawlability assessment. We discovered several pages that weren't being indexed due to technical issues we never noticed.

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